THE CAMPAIGN EXTRA JOSS BLEND EURO 2016 SPONSORSHIPS,
May – July 2016
Manage complex negotiations to own a sponsorship property and turn it into an experience
HOW
Complex negotiation involved management and execution of Euro 2016 with RCTI that differ into the main event and supporting programs before and during Euro 2016. Calculating benefits in supporting programs include quizzes, Off Air, Digital activities, Print and Radio. Supervise on-ground activity (Nonton Bareng) at several venues, Live Quiz, brand usage and appearance.
RESULTS
During this event, TV Commercial Extra Joss Blend was viewed 23 times on average by Male 15-24 Upper Middle or gained 74% Reach 1+. Hashtag #ngeblendEURO2016 dominant in RCTI Mobile. This deal saved 511% from value to the net budget.