Manage agile planning and riding the momentum of the pandemic situation to increase Novell brand visibility via sponsorship property and turn it into an experience

THE CAMPAIGN DICOMM & COOLING 5 

LAPOR PAK! SPONSORSHIPS, Mar-Apr 2021

HOW 

Riding momentum of the Pandemic situation; when almost all advertiser have slightly reduced their ad spending and recalibrated their investment, we see the opportunity to take a moment where the audience is becoming more “health-conscious,” Novell took the opportunity to increase their visibility & product benefit through engaging product experience utilizing the new trending program of LAPOR PAK! 

The program’s benefit includes the built-in product, creative items, and digital posts through Instagram, Twitter and Facebook’s Lapor Pak! 

RESULTS 

During this event, Cooling5* TVC viewed 4.65x on average or gained 7.2% Reach @1+ in Trans7, and DICOM* TVC viewed 4.99x on average or gained 5.4% Reach @1+ in Trans 7. This deal saved 818% from value to the net budget

Source : *Nielsen Ariana, Mar-Apr 2021, TA : MF 30-54 Middle SEC