Manage to delivers various message and creative materials within short campaign period
Managing a limited budget for a social media campaign to amplify TACO collaboration works with Indonesian designers joining the exhibition. The challenge was delivering and amplifying different objectives, i.e., competition, event announcement and showcasing the work of 10 creative collaborators, to two IG accounts with a limited budget. No of creatives is also a challenge (45 creatives). We are monitoring closely on a daily basis needed to optimize the performance. Optimizing the engagement results for each collaborator resulted in higher actual performance.
RESULTS 5x higher engagements vs. plan (from 72K to 424K) with CPE of IDR 300.